Welcome to Blueprint Creative, publisher of the legacy publication, C&R Magazine

Through thought-provoking content and well-placed advertising, we believe in the power of content-driven solutions to help both contractors and suppliers succeed in business.

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Blueprint Creative

The Proof Is in Our Passion

At Blueprint Creative, we're passionate people. We're passionate about content, our customers and about the industry. We are passionate about helping our customers succeed in business by connecting them to decision-makers in the cleaning & restoration industry. We're also passionate about bringing high-quality educational content of all kinds to contractors, through the expertise of industry educators, thought leaders, trainers, and peers. We work hard to deliver both breaking news and evergreen content to readers to keep them informed, inspired, and productive.

Our Publications

C&R Magazine

C&R Magazine

C&R is a legacy publication independently serving and partnering with the restoration and cleaning industry. For more than 40 years, C&R has provided restoration contractors and professionals with forward-thinking perspectives from industry experts on water damage restoration, mold remediation, fire damage restoration, contents cleaning and restoration, safety and training, marketing, business management, technology, legal, cleaning and more.

Advertising Opportunities

C&R offers both print and digital advertising. In addition to traditional advertising options like print and website ads, C&R offers a number of digital advertising options through eBlasts, video, podcast, and contest sponsorships, native advertising, and more.

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Additional Services

Did you know that at Blueprint Creative we do way more than print a legacy publication in the cleaning & restoration industry?

Videography

We have the talent and expertise to create engaging videos for your business, from site visits to B-roll, and everything in between. We can assist you with full video production from shooting and editing, to simply edit a video you already have. We can even help you email your video out to your target audience and help you build advertising campaigns highlighting this content.

Marketing Consulting

Big marketing goals? We are here to help turn goals into wins by assisting in branding and marketing efforts including various writing projects, blogging, and creating marketing materials to help you grow your brand and web presence. We can also offer insights and best practices to help you create and implement a successful marketing plan, no matter where you are in the process.

Who we are

Michelle Blevins

Michelle Blevins | CEO

Email: [email protected]

Michelle has been in the restoration and cleaning industry since 2015. With a B.A. in Journalism and Public Relations, Michelle thrives on building relationships, crafting strategic marketing initiatives, and serving others. She brings more than 13 years of marketing knowledge and a proven track record helping businesses of all sizes succeed.

“Your influence is determined by how abundantly you place other people’s interests first.” – Bob Burg & John David Mann, The Go-Giver

Megan Burton

Megan Burton | Director of Operations

Email: [email protected]

Megan has been part of Blueprint Creative since it was founded in mid-2021. With a strong background in accounting and financial management, including 10+ years with Chrysler, Megan now runs her own accounting firm specializing in small businesses. At Blueprint, Megan is the behind-the-scenes glue that keeps the team racing forward. She lives in Rochester Hills, Mich., with her husband and two children.

Sarah Guastaferro

Sarah Guastaferro | Brand Director

Email: [email protected]

Sarah was born to create. With a B.S. in Illustration from Indiana Wesleyan University and MA in Art Education from Boston University, Sarah has designed newsletters, t-shirts, logos, and pamphlets, as well as product and family photography. She lives in Holly Springs, North Carolina. “Life happens, coffee helps.”

Jeff Blevins

Jeff Blevins | Video Production Manager

Email: [email protected]

A videographer, editor, and FAA Certified Drone pilot, Jeff has more than a decade of experience in multimedia production. He produces video and audio for companies and vendors in the disaster restoration industry. Proud CMU alumnus and Michigander.

Tashia Lindvall

Tashia Lindvall | Associate Editor

Email: [email protected]

Tashia has an eye for detail. B.S. in Financial Planning from Purdue and MBA in Healthcare Management from WGU. She has been pairing restoration clients with talented candidates. Lives in West Lafayette, Indiana. Boiler Up!

Lauren Etherington

Lauren Etherington | Content Specialist

Email: [email protected]

Lauren’s journey as a writer and digital marketer began in her teen years. After a degree in legal studies, she chose to support small businesses in construction and restoration with marketing that enhances brand identity. She lives in Des Moines, Iowa, with her husband and two children.

Contact Us

Looking to grow your business through digital and print advertising? Contact us today and let us partner with you to achieve your marketing goals.

If you’re interested in advertising opportunities, marketing consulting, or videography, fill out the form. Call 574-242-9087.